Foundation documents explained

The documents that ground every draft — what each one is and how Launch OS uses it.

Foundation documents are the core context Launch OS reads whenever it writes for you or a client. They're created from your setup answers and live in the ★ Foundation section of your Knowledge Base. Keeping them current is the main way you control the quality of your drafts.

A client's foundation documents in the Knowledge Base

Document	What it is	How Launch OS uses it
Voice profile	How the agency or a client sounds — tone, word choices, sentence style, point of view.	To write drafts that read like that voice rather than generic copy.
Company profile	What the company does, its history, and its niche.	To ground drafts in the real business and what it offers.
Ideal-customer profile (ICP)	Who the company is trying to reach — their situation, wants, and struggles.	To aim copy and strategy at the right audience.
Messaging framework	The core promise, positioning, and key messages.	To keep drafts consistent with the agency's or client's positioning.

You can have more than one of some of these — for example, a second ICP for a different audience segment. To edit them, see Sharpen a voice profile and Add or update a client's context.