Launch OS Docs
Reference

Glossary

Plain definitions of the terms used in Launch OS Agents.

TermMeaning
DeliverableA piece of marketing work Launch OS drafts — an email, landing page, ad, document, and so on.
Draft / first draftThe initial version of a deliverable, written by Launch OS, awaiting your review. Nothing is final until a person approves it.
To-do / action itemA task that came out of a meeting, with an owner and due date. Each has a draft written for it.
DigestWhat a processed meeting produces: a summary, key decisions, to-dos, and first drafts.
Foundation documentsThe core context — company profile, ideal-customer profile, voice profile, messaging framework — that grounds every draft.
Knowledge BaseWhere every document lives, and the context Launch OS reads when it writes. The source of truth and the system's memory.
CampaignThe place a client's approved work is organized over time.
ReviewA draft sent to a person to approve, request changes on, or reject.
DecisionA strategic question raised for the team to decide, handled in the Review Center alongside reviews.
WorkspaceYour agency's private, isolated space in Launch OS.