How review and approval work
The human-in-the-loop model that keeps anything from going out without a person's sign-off.
Launch OS produces first drafts — not finished work that ships on its own. A person is always the last step. This is by design: your judgment is the part clients are paying for.
The model
Every deliverable starts as a draft. When it's ready, you send it for review to the right person — a teammate, or the client if they approve their own work. In the Review Center, that person can:
- Approve it — sign it off.
- Request changes — send it back with a note on what to change.
- Reject it — decline it.
They can also route it on to the next reviewer rather than finishing it themselves. Nothing is treated as final until a human approves it.
Why it matters
This is the answer to the worry every agency has about AI work: that something half-baked reaches a client. In Launch OS, drafts stay drafts until a person decides otherwise — so the speed of drafting is paired with the safety of human sign-off. Strategic questions that aren't drafts go through the same place as a raised decision.